Why do you need a copywriter?

Two truths can be told about my clients:

1. They don’t have the time.

2. They are too close to their business.

For most of my customers, it's a relief to have their copy put together by someone who can do it faster than them.

When it comes to knowing their business, they are absolute experts. But when it comes to communicating the benefits of a product to someone who perhaps has no clue about the industry, you want to use the language of your customers. This is where a copywriter like me comes in handy. Good writing is hard and it takes time. You want a professional to do this.